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4CMedia Now Offers Stock Product Videos

June 16, 2015

Jewelry customers are using their smart devices to shop online before making in-store purchases at brick-and-mortar stores now more than ever.  With so much information at their fingertips today’s consumers want instant gratification when shopping for jewelry and diamonds.  All major retailers including Kay Jewelers, Jared the Galleria of Jewelry, and more now have 360 degree Read More

The Right Way to Use Facebook for Jewelers

March 11, 2015

We experimented with a Facebook post using a 360 degree video of an engagement ring and got the following results for a jeweler: Audience Reach – 12,746 Video Views – 3451 Clicks to Website – 499 Cost per Video View – .03 cents Total Cost – $100 Read on and we’ll explain more….. It’s clear Read More

Simple Facebook Post Generates $3500 in Sales!

November 18, 2014

I promised my followers Jewelry Marketing Secrets and I have a really good one for this Holiday Season 2014.  Last week I posted a picture of a Posh Mommy necklace from Stuller Settings on Facebook and sold $3500 at keystone in 5 days!  If you’re not familiar with the product, they’re nametags that can be Read More

Are Your Wants In-Tune with Your Jewelry Marketing Plan?

November 12, 2014

  Tell me if you have ever experienced the following scenario. You have a friend that you haven’t spoken to in a long time, let’s say her name is Judy. Suddenly Judy pops in your head and you recall fond memories of time you’ve spent together. Part of you is sad that the two of Read More

Google Plus – If You’re Not Managing Your Business Page You’re Missing Out!

November 10, 2014

So the other day I was looking at my Google Plus Business Page for my jewelry store Andrews Jewelers and I discovered an amazing statistic…..147,000 people have viewed my Google Plus Business Page! That’s right 147,000 page views.  I became immediately frightened by a terrible fact, I haven’t updated my Business Page in 2 years.  Read More

Brands or No Brands? – That is the Question!

November 9, 2014

Just recently I came across a discussion on linked in being held by a group of jewelers, they were sharing ideas on whether having bridal brands in a store is a good idea. This has been an ages long conversation and I wanted to share my comments with you: I have to agree that the Read More

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